After keeping millions of Indian households glued-on to ‘Bigg Boss Season 2' last year, COLORS (a Viacom18 brand), India's most popular channel, today announced the launch date of ‘Bigg Boss' season 3– the show starts airing on October 4th at 9.00 p.m., everyday...only on COLORS.

And this year, ‘Bigg Boss' gets even bigger, with the big boss of Bollywood, Amitabh Bachchan, playing ‘Pop Philosopher'.

Mr. Bachchan will be appearing on the show, twice every week– on Fridays and Saturdays. Big Boss Season 3 will also make its presence felt on television through a special music trailer with a song sung by none other than Big B Amitabh Bachchan himself set to music by the talented musical duo Vishal-Shekhar.

In this season of Bigg Boss, Mr. Bachchan will be playing the role of ‘Pop Philosopher'- a unique concept that will be one of the differentiators of this season.

As ‘Pop Philosopher', Big B will bridge the gap between ‘Bigg Boss' participants and viewers– through contextualizing events, simplifying emotions and most importantly, analyzing developments that happen within the ‘Bigg Boss' house.

Every Friday, Mr. Bachchan will be interacting with all housemates and announcing the eviction. Further, every Saturday, Mr. Bachchan will be talking to the evictee for an hour– trying to analyze and de-code his/her emotional journey in the Bigg Boss house.

Talking of his association with ‘Bigg Boss', Mr. Bachchan commented, "This is one show that has intrigued me immensely as a viewer– its format, its contestants and the psychological battle within the house.

That intrigue, coupled with the unique concept that COLORS shared with me for this season, excited me to be a part of ‘Bigg Boss' this year."

He further added, "I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical)."

‘Bigg Boss' presents the unique combination of reality and real unscripted drama. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days– with 35 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable.

As the 14 hand picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants.