The trend, which was started by Kareena Kapoor and Priyanka Chopra, who shed their glamour and adopted the more Indian looks for their movies, is now being followed by the likes of Deepika Padukone and Katrina Kaif.
Deepika Padukone, who has till date donned western attires for her movies, is now going to sport the look of a simple Indian girl for Ashutosh Gowarikar's next Khelein Hum Jee Jan Se. Neeta Lulla has designed the wardrobe for this pre-Independence flick.
Lulla, who has designed simple cotton saris for Deepika, feels that Deepika can carry it off very well. She opines that Deepika doesn't need make-up or urban clothes to look good.
Same can be said about Katrina Kaif. The actress, who is seen draped in sari with little make-up for her upcoming movie Rajneeti, is looking stunning as ever.
As per director Rahul Dholakia, all the leading ladies of B-town are shedding their glam avatars and experimenting with their looks as they are no longer insecure.
Aishwarya Rai Bachchan will be seen in Raavan in plain kurta-churidar, while Bipasha Basu will pose as an unadorned Kashmiri Muslim girl for Lamhaa.
These Bollywood girls have always been looked up to for their impeccable sense of style and have been fashion icons for most of the Indian youths. Even though, they will be or have been adorned in simple desi-garb, it is designed by some of the most renowned Indian designers like Neeta Lulla and Sabyasachi Mukherjee.