Bollywood has come up ages and thus the way of promoting has also changed a lot. New innovations are planned to attract the viewers to the theaters. Recently, Salman Khan's upcoming movie 'Dabangg' has also come out with one such idea by launching the merchandise of the movie in association with PVR Cinemas.

The merchandise of the movie includes T-shirts, watches and sunglasses. Arbaaz Khan, who is producing as well as acting in the movie, is trying his best to promote his brother's upcoming movie, which stars debutant Sonakshi Sinha opposite Salman.

It was launched at the PVR Cinemas at New Delhi on 29th of August in presence of the cast of the movie Salman Khan, Arbaaz Khan and Sonakshi Sinha.

Informing about the merchandise launch, Arbaaz posted on his Twitter page. The actor turned producer tweeted that these are being used mainly as promotional tool. He said that depending on the increasing demand, the merchandise will also be made available on the 'Dabangg' website. The fans can avail the merchandise items only after the release of the movie on 10th September, Arbaaz added.

Adding to this, Salman said that the team is not just promoting 'Dabangg' as the movie but also the Dabangg movement.