Superstar Shah Rukh Khan was Sunday evening named the global ambassador of live entertainment destination Kingdom of Dreams - Bollywood's very own Broadway - here.

"I feel honoured I have been chosen as the global brand ambassador of Kingdom of Dreams, " Shah Rukh told reporters.

"It was essential to have a platform like this in our country which puts India at par with the international standards and promotes our cultural diversity globally, " he added.

Clad in a black suit, shirt and tie, the star dazzled in his newly-acquired leaner look.