Director Vivek Agnihotri has finally decided upon the title for his third directorial venture. The film will be called "Buddha in a Traffic Jam" and he says he is reinventing himself with the movie.

Veteran actor Anupam Kher has a prominent role in the film, which is being co-produced by Agnihotri along with Friday Night productions, a production house by the current students of the Indian Business School, Hyderabad

"After making two big movies 'Chocolate' and 'Goal' with big stars and being completely involved with making ad films as such, the time had come to reinvent myself not only as a director but also as a human," Agnihotri said in a press statement.

"In this very interesting phase when technology is moving ahead and the deliverable hand of media is becoming big, the time had come to make conducive cinema in India. This thought had kept nagging me and the germ for this film was born," he added.

Also starring Arunoday Singh, Mahie Gill, Viveck Vaswani and Pallavi Joshi, the film revolves around Vikram Pandit, a student of the Indian Institute of Business who becomes the blue-eyed boy of professor Jamshed Batki.

Under Batki's influence Vikram starts public discoursing and publishing articles, about plight of poor, under his own name that are authored by Batki himself. The articles are posted on his blog and Facebook.

But when under-layers of the story surface and people are exposed, Vikram realises what he is up against and that he must find a way out of the cesspool he has got himself into, where his own life is at stake and everyone around him suspect.

The film is being shot in the Indian School of Business in Hyderabad.

"But beyond the actual execution of this film lies the conviction that this is a film which has been created not just out of a sense of commerce, but also out of sense of purpose. A film that will in some way touch the lives of young students and young Indians, who are all very keenly anticipating a new kind of Indian cinema," said Agnihotri.

"The film is on the threshold of creating that new, innovative cinema and I am glad that my team, students of ISB and myself are part of this project," said the director.