Playboy's iconic 'bunnies' will serve drinks at the brand's first club in the country, which will open despite a nationwide ban on the adult magazine

An Indian firm with rights to the Playboy brand will launch the club in the holiday state of Goa in December - the first of 120 clubs, hotels, fashion cafes and shops planned over the next 10 years.

Sanjay Gupta, chief executive of PB Lifestyle, said the famous bunny costume of a skimpy corset with a fluffy rabbit tail and ears would be adapted to suit India's conservative values, and he stressed no nudity would be involved.

`Bunnies are an integral part of Playboy clubs, ` he said. `For the obvious reasons of Indian morality and sensibilities, we can't follow the traditional costumes that Playboy bunnies are associated with.`


The new outfits will be revealed at the club's launch at its 22, 000-square-foot premises on Candolim beach in north Goa. Playboy, along with a host of other foreign `adult` magazines, is not permitted in India owing to obscenity laws banning material deemed `lascivious`.

Bollywood actress Sherlyn Chopra became the first Indian woman to pose naked for Playboy magazine this year, causing something of a stir in the country.

`Super excited! It ain't about nudity... (it is) about introducing a lifestyle of fun (and) glamour, ` Chopra said via Twitter after plans for the new club were revealed.