Usually, Shah Rukh Khan and Salman Khan choose to release their films during holiday season in a bid to attract more audiences, however, Aamir defied the norm by releasing "Talaash" during a non-festive weekend.
If trade pundits are to be believed the film is likely to rake in Rs.15 crores net at the Indian box office on the very first day.
The suspense thriller, starring Rani Mukerji and Kareena Kapoor, is expected to beat the opening collections of "Raaz" (Rs. 10.50 crore), "Bol Bachchan" (Rs 11.75 crore), "Cocktail" (Rs 10.75 crore), "Raajneeti" (Rs 10.50 crore), "Barfi!" (Rs 8.5 crore) - which too released on a non-holiday Friday.