Emraan Hashmi is known to have a huge fan following among the masses

And the actor is quite high up on the ladder when it comes to being the face of often-used products. However, Emraan recently rejected a lucrative ad deal that required him to endorse a liquor brand.

Sources say the reason why he turned the brand down is that he doesn't want to send a wrong message across to his fans.

An informer states, `Emraan was offered to be the brand ambassador of an alcohol brand. He was offered a whopping amount for endorsing the product that is also endorsed by several top actors. He declined the offer as he knows he is a role model to a lot of youngster from the age gap of 18 to 25 years and he didn't want them to follow the wrong path.`

According to Emraan's friends, the actor is a man of principles. Emraan was unavailable for comment.