SRK OUT Ranbir IN

With RK replacing SRK in one of the endorsements it looks like even brands are gearing up to embrace the next generation of Bollywood actors.

Buzz has it that Shah Rukh Khan may say bye-bye to a luxury watch endorsement.

Talk is that Ranbir Kapoor will be the face of the global brand of watches after SRK's contract is over.

Incidentally, this isn't the first time RK is being looked at as a replacement for SRK.

Five years ago a similar thing happened for PepsiCo, for which SRK was a brand ambassador.

Ranbir's growing popularity and being a youth icon makes him score over Superstar SRK.