PETA has a host of celebs to endorse their cause of ethical treatment for animals.
Joss Stone has become the latest celebrity to condemn the use of bear fur for the Queen's Guards' hats and has stripped off for an anti-fur campaign of People for the Ethical Treatment of Animals (PETA).
The 'You Had Me' star is seen naked in the promos hugging a teddy with the tagline, Bear Hugs, Not Bear Caps, Mirror online reported. The tagline is aimed at the fur caps worn by the Queen's Guard.
'Too many people at the Ministry of Defence are dragging their heels on this issue, and I feel like more needs to be done to stop the murder.
It's time for the Ministry of Defence to finally make the switch and go fur-free, and I hope that the ad I have created with PETA helps raise awareness and puts a stop to this unnecessary killing,' said the 23-year-old singer.
Celebrities like Pamela Anderson, Sadie Frost and Jamie Bamber had earlier condemned the use of bear fur on the hats of the Queen's guards.