She's sizzling, she's burning and she's absolutely red-hot!
The beach babe, who signed with Australian brand Speedo last year, will front its new Aquabumps collection, which lands in store next month.
'I love the collection; some pieces really encapsulate Australian beaches while others make me feel like I'm on holiday,' said Finch, 23.
Former Australia's Next Top Model contestant Sophie Van Den Akker will also appear alongside Finch in the campaign for the limited edition range.
The photo shoot has been done on Bondi beach, but we're not looking at the beach, are we?
Rachael Finch is an Australian beauty pageant titleholder. She finished as the 3rd runner-up in the 2009 Miss Universe pageant.