Reality TV star Kris Jenner is not worried about her son-in-law and rapper Kanye West's Twitter outburst and feels his behaviour will not "damage the Kardashian brand". She is said to be proud of West.

`Kris Jenner adores Kanye and is proud to have him part of her family. All these reports about Kris and the family worrying about Kanye hurting their brand are 1,00,000 percent false - unequivocally false,` etonline.com quoted a source as saying.

West, who is married to reality TV star Kim Kardashian, caused a riot on social media last week when he was hounded for saying he made singer Taylor Swift famous.

However, amid rumours that Kris was annoyed at him for making the family look bad, she praised him at his Yeezy Season 3 fashion show in New York.

`He's so talented, and he's got such a great vision. He's such an amazing force of creation when he's in the studio, and he's doing -- not the music studio, which is also another whole side of him that's so amazing with his new album, and everything else going on -- but how he creates clothing,` she said.

`That whole process is fascinating to me, because he's really got just a great perspective on fashion, and I am very inspired by that,` she added.