True to its name (which stands for `quick bites`), Quibi will focus on short videos that you can watch on your phone. Its content will include `movies in chapters` (longer, scripted stories broken into chapters that are between seven and 10 minutes long), as well as unscripted shows, documentaries and daily hits of news/entertainment/inspiration.
The company, which is astoundingly well-funded and led by longtime Hollywood executive Jeffrey Katzenberg and former eBay CEO Meg Whitman, says there will be 50 shows live at launch, including: `Most Dangerous Game,` a dystopian action thriller starring Liam Hemsworth and Christoph Waltz `Survive,` a drama starring Sophie Turner about the aftermath of a plane crash, based on a novel by Alex Morel.
Using the company's `Turnstyle` technology, viewers will be able to switch seamlessly between watching videos in portrait and landscape mode. In fact, some shows are designed specifically to offer different-but-complementary viewing experiences in different viewing modes.