NBCUniversal announced Monday that it will release Trolls World Tour and The Hunt, among other new movies, via on-demand services, for the near future.

With movie theaters in the New York Tri-State area and Los Angeles closing and total box office reaching previously unheard of lows in the face of the coronavirus pandemic, NBCUniversal has decided to shatter the long-guarded theatrical window, at least for now.

The company announced plans on Monday to release a number of its newest films-including The Hunt, which stumbled badly over the weekend in its debut frame, and pre-coronavirus hit The Invisible Man-to on-demand services as soon as Friday, with rentals costing consumers $19.99 and lasting for 48 hours. The forthcoming Trolls World Tour, which remains set for theatrical release on April 10 despite theater closing and occupancy restrictions around mass gatherings in a push for social distancing, will also receive a simultaneous digital rollout next month.

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The Invisible Man, The Hunt, and Emma will all be available on-demand as early as March 20, while Trolls World Tour will go on-demand with its original theatrical release date, April 10.

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`Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,` Jeff Shell, NBCUniversal CEO, said in a statement released to the Hollywood trades on Monday. `We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.`