With the nation's exhibition infrastructure on its knees, and temporarily closed down due to the coronavirus pandemic, Columbia Pictures is making their Vin Diesel action pic Bloodshot available for electronic sell-through on March 24 for the retail price of $19.99.

The movie opened at the box office this past Friday to $9.1M and in the wake of the theater closings over the weekend has seen its box office fall from $2.1M on Sunday to $552K on Monday to $191K yesterday

Similar to Universal's decision of pushing their recent theatrical fare, The Invisible Man, The Hunt and Emma into the home, the best way for Sony to recoup any money here on this $45M Vin Diesel movies is now via a digital release. Sony co-financed a bulk of Bloodshot with Bona Film Group Co., LTD. and Cross Creek Pictures.

The movie is based on the Valiant comic book and follows a soldier, recently killed in action, who is brought back to life by a tech corp. However, despite being an unstoppable force, he begins to learn that the company has control over his mind.

View this post on Instagram

With movie theaters now closed, Sony is releasing @VinDiesel's 'Bloodshot' on digital early. Link in bio for all the details.

A post shared by Hollywood Reporter (@hollywoodreporter) on Mar 18, 2020 at 3:30pm PDT

`Sony Pictures is firmly committed to theatrical exhibition and we support windowing,` said Tom Rothman, Chairman of Sony Pictures Entertainment's Motion Picture Group. `This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium.