With the entertainment industry reeling from the coronavirus pandemic - which has wiped out film and television productions around the globe and cost an estimated 120,000 crew members jobs - Netflix has stepped up with a pledge to support displaced creatives. In a blog post on Friday, Netflix CEO Ted Sarandos announced that the company had set aside $100 million to help hourly workers whose jobs have been impacted.
`Most of the fund will go towards support for the hardest-hit workers on our own productions around the world,` Sarandos wrote. `We're in the process of working out exactly what this means, production by production. This is in addition to the two weeks pay we've already committed to the crew and cast on productions we were forced to suspend last week.`
As Sarandos noted, Netflix had set aside $15 million to spread out to `third parties and non-profits providing emergency relief to out-of-work crew and cast in the countries where we have a large production base.` In the U.S., Sarandos added, Netflix planned to donate $1 million each to SAG-AFTRA, the Motion Picture and Television Fund, and the Actors Fund Emergency Assistance.
Netflix is the first major entertainment brand to pledge broad monetary support for its workers during the crisis. Over the last week, unions across the industry have joined together to push for federal help as well. On Friday, numerous unions and guild affiliated with the AFL-CIO made a plea for greater support.