In an investor letter released today along with the Reed Hastings-run streamer's Q1 earnings in the midst of the coronavirus pandemic and widespread stay-at-home orders, the company said its sordid saga of the now-imprisoned Joe Exotic, big cats, betrayal and more was watched by 64 million households worldwide over its first month of release.
To give a further global context, that blockbuster number for Tiger King is slightly below Season 4 launch of the suspenseful La Casa de Papel AKA Money Heist, which dropped April 3. The latest eight-episode season of the Álex Pina-created Spanish-language hit was seen by 65 million households, according to the investor letter.
Remember, too, households are defined by the streamer in cases like these as a series, film or special being viewed for a minimum of two minutes - very different from the more traditional metrics of broadcast TV. Also, for all the hype around Tiger King and the well-deserved success of Money Heist, both were far behind the results of Henry Cavill-starrer The Witcher last quarter. The December 20 launch of the first season of the fantasy drama had 76 million households, and people were only stuck at home then for Christmas.
Still, detailing a big new subscriber boost during the quarter of nearly 16 million to a global total of 183 million, Netflix certainly finds itself in strong form in an economic environment that has seen giants like Disney bleeding money and cutting workers. After several weeks of record-breaking jumps, Netflix's stock was a pretty staid $433.83 when the market turned off the lights Tuesday.