Jeffrey Katzenberg Blames Quibi’s Lackluster Launch on Coronavirus

Jeffrey Katzenberg Blames Quibi’s Lackluster Launch on Coronavirus
Thursday, May 14, 2020 13:56 IST
By Santa Banta News Network
Quibi co-founder Jeffrey Katzenberg is unsatisfied with the streaming app's debut figures and is blaming its underwhelming performance on the coronavirus pandemic.

`I attribute everything that has gone wrong to coronavirus. Everything. But we own it,` Katzenberg said on Monday, implying he regretted the streamer's decision not to postpone its April 6 launch.

`If we knew on March 1, which is when we had to make the call, what we know today, you would say that is not a good idea,` Katzenberg said of Quibi's launch. `The answer is, it's regrettable, but we are making enough gold out of hay here that I don't regret it.`

Since it was released a little over a month ago, Quibi has only hit 2.9 million downloads, according to app analysis firm Sensor Tower. That figure includes users who signed up for the 90-day free trial. According to CEO Meg Whitman, 1.75 million of the users joined in the app's first week of launch.

`I am very pleased with where we are, especially only five weeks in,` Whitman told TheWrap Monday evening, adding that Quibi's download statistic sits closer to 3.5 million. `The good news is, we now have customers and we are learning more about what those customers want.`



When asked for his thoughts on rival short video platform TikTok's increased success in recent months, Katzenberg told said, `That's like comparing apples to submarines. I don't know what people are expecting from us. What did Netflix look like 30 days after it launched? To tell me about a company that has a billion users and is doing great in the past six weeks, I'm happy for them, but what the hell does it have to do with me?`

An ad-supported version of Quibi costs $4.99; ad-free costs $7.99. Quibi has raised $1.75 billion to date from investors which include Disney and WarnerMedia. Katzenberg said in January that the app will house 175 shows and 35 movies in its first year and publish three hours of original content daily.
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