The Emmy smackdown between Netflix and HBO has taken another dramatic turn. As the Television Academy announced the 72nd Primetime Emmy Awards nominations on Tuesday morning, Netflix came out on top swinging with a whopping 160 nominations, followed by rival HBO in second at 107 nods. Netflix's history-making tally is the most ever for a network - even surpassing what any of the Big 3 broadcast networks ever did when there was no real competition.

HBO still had reason to celebrate, however, as limited series `Watchmen` scored 26 nods, the most of any program. On the comedy side, Amazon Prime Video's `The Marvelous Mrs. Maisel` maintained its, well, marvelous showing at the Emmys, garnering 20 nominations - the same as last year. The leading dramas were Netflix's `Ozark` and HBO's `Succession,` both of which pulled 18 nods.

Without events to attend (and free shrimp to scarf) every night, Television Academy voters found themselves at home - and with more time, presumably, on their hands to watch more contenders. That, combined with the lack of physical screeners, might have leveled the playing field - particularly for those outlets that don't have the budget of a Netflix or an Amazon (in other words, nearly everyone else).

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#Netflix has set an all-time record with this year's #Emmys nominations, topping #HBO. THR breaks down the nominations by platform and program, at the link in bio.

A post shared by Hollywood Reporter (@hollywoodreporter) on Jul 28, 2020 at 10:30am PDT

But that telecast also remains shrouded in mystery, although the Academy made history recently by tapping Reginald Hudlin, the first-ever Black executive producer of the Emmys, to work along side Kimmel and Done+Dusted's Guy Carrington, David Jammy and Ian Stewart. With it very unlikely that the show will look anything close to a normal Microsoft Theatre Emmy telecast, the producers have an opportunity to reinvent the show and lean in to the unconventional nature of all of this.