Bella Thorne set a new record on subscription-based social platform OnlyFans: The actor, model and influencer officially earned over $1 million through revenue on the platform in the first 24 hours after debuting her account, according to the company.

Thorne announced her plans to launch on OnlyFans in a video montage posted to Instagram on Aug. 19. Since then her earnings from OnlyFans has jumped to about $2 million.

Thorne is using OnlyFans to share personal content and never-before-seen photos and videos - available only to paying subscribers. According to her reps, Thorne responds to every DM from her OnlyFans followers. OnlyFans promises creators the freedom to publish any content they want - and the too-hot-for-regular-social-media service has gained a reputation for hosting X-rated material. In 2019, the New York Times called it `the paywall of porn.`

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#BellaThorne received major backlash after earning more than $1 million within the first 24 hours of joining OnlyFans, an adult content subscription service. Link in bio for more details on the controversy and her apology. (📸: @gettyentertainment)

A post shared by Hollywood Reporter (@hollywoodreporter) on Aug 31, 2020 at 9:03am PDT

For influencers, OnlyFans claims its approach delivers a `richer and more authentic content mix, free from brand endorsements, campaigns and YouTube advertising commissions.` The company was founded by CEO Timothy Stokely, who launched OnlyFans after he previously created BDSM and fetish site GlamWorship.

Thorne is known for her role on Disney Channel's `Shake It Up` and appeared in Season 3 of Fox's `The Masked Singer,` in which she performed in costume as the Swan. She starred in Netflix horror film `The Babysitter` and its sequel, `The Babysitter: Killer Queen,` set to be released Sept. 10 on Netflix. In 2019, Pornhub premiered Thorne's directorial debut, an original short called `Her & Him,` described as a `sexually explicit reimagining of Shakespeare's 'Romeo and Juliet.'`