The La La Land Oscar winner will star in the series alongside Nathan For You star Fielder. It was created by Fielder and Uncut Gems director Benny Safdie, who will also star. His brother Josh Safdie will exec produce via their Elara Pictures banner, alongside Fielder and Stone, who exec produces through her Fruit Tree banner. A24 produces.

The genre-bending comedy explores how an alleged curse disturbs the relationship of a newly married couple as they try to conceive a child while co-starring on their problematic new HGTV show.

It marks Stone's first starring TV role since Netflix's Maniac in 2018. She and her producing partner Dave McCary have a first-look TV deal at A24 and are adapting The Shadows, the debut thriller novel from Stacy Willingham. It also marks the first TV series from the Safdies, who co-wrote and directed Adam Sandler feature Uncut Gems. The pair signed a first-look TV deal with HBO earlier this year.

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Fielder is coming off the back of exec producing How To With John Wilson, which just scored a second season at HBO. He previously starred in and created Nathan For You, which ran on Comedy Central.

A24 is building up its television business, the company also produces Showtime's Moonbase 8, which just finished its debut season, and has an upcoming late-night series with Desus & Mero writer Ziwe. Ravi Nandan exec produces for A24.