Hollywood action heroes Bruce Willis and Sylvester Stallone would visit India to launch the Indian edition of the Planet Hollywood chain of restaurants later this year.
Planet Hollywood, the restaurant chain launched by Robert Earl, is supported by names like Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger. It is being brought
to India by Arch Millennium Corp., the largest franchisee of Planet Hollywood in the world.
Five Planet Hollywood franchises across five Indian cities are planned. Siddharth Mobar, president and CEO of Arch Millennium, would announce the launch of Planet
Hollywood May 24.
"It gives me great pleasure to bring the world renowned Planet Hollywood to India," said Atul Bisaria, chairman of Arch Millennium. "It's wonderful to bring the magic of
Hollywood to the land of Bollywood."
Planet Hollywood has been described as a 'shrine' dedicated to Hollywood movies, with theme dining and chock-a-block with Hollywood memorabilia. The Arch Millennium
portfolio includes chains like the Marriott, Sheraton, Hilton, Doubletree and Holiday Inn Hotels.
Wednesday, May 25, 2005 13:05 IST