Legendary rocker Eric Clapton is launching his own clothing brand with a signature label cowboy shirt.

The "Layla" superstar recently ordered 12 of his favourite cowboy shirts to be flown from Denver, US, to Britain so he could select four to wear for the four-night Cream reunion at London's Royal Albert Hall earlier this month.

According to Ireland Online, Clapton is so fond of the Saw Tooth 640 shirt made by Rockmout Ranch Wear that he is now in talks with the company to issue his own shirt.

It will be similar to current Rockmount designs, but will have some Clapton lyrics sewn into the back.