How much would you pay for a jar containing "the breath of Brad Pitt"?

Some would pay up to $31 on an eBay auction and that's why the brains behind selling the celebrity air, Los Angeles-based comedy writer Joe Wilson, says its going to be the next big thing.

According to the website E! Online, Wilson and his partner stood outside the Hollywood premiere of "Mr. and Mrs. Smith", held up a one-quart Mason jar as the duo walked the red carpet, and sealed the container.

The duo has even managed to work around eBay's bar on selling things that entrepreneurs cannot prove exists. They are officially selling the jar - called Celebrity Jar!