Actor Ryan Reynolds has been named as spokesperson for the French cosmetics brand L'Oreal Paris.

The 37-year-old is the face of L'Oreal Paris Men Expert range, which consists of products like moisturisers, exfoliators and facial scrubs designed especially for men, reports eonline.com.

"I feel honoured and excited to join Men Expert, a brand that represents the essence of modernity, edginess and technology," Reynolds said in a statement.

His actress-wife Blake Lively is spokesmodel of L'Oreal Paris.