Singer Alicia Keys will now front the ads of Parfums Givenchy.

It is the "Girl On Fire" hitmaker's first beauty contract with the French fashion house's perfume division and she will front the campaign for their latest scent, which is due to be unveiled September, reports femalefirst.co.uk.

"I'm honoured to introduce the world to the newest scent by Givenchy. Givenchy has long been one of the world's most iconic luxury fashion houses, and a personal favourite of mine," she said.

Keys joins the likes of Amanda Seyfried, Justin Timberlake, and Uma Thurman.