Reality TV star Kim Kardashian's cover shot for the US Vogue magazine, in which she flaunts a strapless Lanvin dress, has given a boost to the sales of grey wedding dress sales online.

The "Keeping Up With The Kardashians" featured on the April edition of the magazine with her fiance Kanye West. British fashionistas now seemed to have warmed to her style.

The grey Lanvin number she donned for the shoot has resulted in eBay reporting a mammoth 260 percent surge in sales of similar bridal gowns, reports contactmusic.com.

Spokesperson Laura Wilkinson-Rea said: "Kim Kardashian and Kanye West continue to fascinate us and influence the style agenda, so it comes as no surprise that they have an impact on Britain's choice of bridal wear.

"With an incredible selection of over 150,000 new wedding gowns available to buy right now, eBay is an inspiring shopping destination for your special day."

It is not yet known which designer's creation will the 33-year-old wear on her D-day.