Model Alexa Chung has beaten names like Sienna Miller and Kate Moss for the title of 'festival style queen' in a survey.

The 30-year-old has been voted as having the top look that festival-goers want to emulate, for the second year in a row in a survey done by Britain's online store VoucherCodes.co.uk, reports contactmusic.com.

As many as 63 percent of Britishers who were questioned in the poll, said their look is influenced by their favourite celebrities, with Emma Watson and `Made In Chelsea` star Millie Mackintosh also rating highly on the list of festival style.

The poll found women spend a staggering average of 234 pounds on their wardrobe for a three-day festival, with slogan T-shirts top of the must-have list, followed by quirky sunglasses and a novelty print dress.