Singer Kelly Osbourne, who recently shaved off both sides of her lilac-coloured locks, shocked her fans with her new tattoo on the side of her head. She later apologised to her parents, saying "sorry mum and dad but I love it".

The 29-year-old paid a visit to the famous Shamrock Social Club in Hollywood Saturday night to get the new body ink, reports contactmusic.com.

She took to social media to show off the tattoo, which simply reads "stories" in bright purple ink.

In the first of several snaps posted on photo-sharing site Instagram, she wrote, "First female member of the #ShamrockCrew thank you @Dr_woo_ssc for head tattoo."

Kelly captioned another picture, which features the finished artwork with the tattooist, "Thank you dr_woo_ssc it's magic what you can do!

Shamrocksocialclub." The daughter of rock legend Ozzy Osbourne was very pleased with the new art as she later tweeted: "Sorry mum and dad but I love it!"

Previously she flaunted a recognisable keyboard one her arm, before getting it removed in November 2013.