Reality TV star Kim Kardashian believes in having picture perfect tresses and in looking good, but she says motherhood has sobered down her beautification routine.

With her 14-month-old daughter North West, she likes to devote as less time as possible to make-up.

"Ever since I had the baby, there was at least four months I went without make-up or hair products. I loved it," Kim told WWD, reports dailymail.co.uk.

"You can kiss your baby and you can snuggle. I am less on the make-up since I had a baby for sure because it makes it hard to kiss," she said.

Kardashian, who is married to rapper Kanye West, also doesn't want to promote any products without believing in it completely.

"When you have a family of your own, it makes you really only pick the projects that you would love to take the time out from your own family to spend doing, so it has to be something worth it for us that we are passionate about," said the "Keeping Up With The Kardashians" star.

"Things come all the time like this drink, this restaurant, this store opening, and some things just don't make sense," she added.