Supermodels Kate Moss and Cara Delevingne have been roped in as the new faces of Burberry's latest fragrance.

The models are pictured in the campaign for the label's latest scent My Burberry, shot by famed photographer Mario Testino, which celebrates the brand's icons and provides customers with a more personal approach to buying perfume, reports contactmusic.com.

The marketing campaign, which features Cara and Kate, give buyers an opportunity to personalise their own bottles with a three initial monogram, available both in store and online.

The glass bottle design is based upon the Burberry trench coat and includes a hand-tied ribbon knot made from English-woven gabardine as well as horn-effect cap reminiscent of the buttons.