Singer Beyonce Knowles is partnering with fashion retailer Topshop on a new company focused on streetwear-inspired activewear.
The "50-50 joint venture company" called Parkwood TopShop Athletic Ltd. is set to be unveiled in fall 2015. It will feature clothing, accessories and footwear designed for a range of fitness, dance and sports-related activities, reports eonline.com.
"I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I'm looking forward to participating in all aspects of this partnership," the singer said in a statement.
Thursday, October 30, 2014 18:11 IST