Rapper Kanye West says his Adidas range was inspired by the London riots.
The `Black Skinhead` rapper has revealed the reason he wanted to collaborate with the sports brand was to make fashionable clothing more readily available to people who can't afford high-end designer gear after witnessing looting during the riots that took place in London in August 2011.
"I also just wanted to say a major influence was the London riots because I was living in London at that time and saw the way that the kids wanted the clothes and I didn't have the skill set to do the more inexpensive clothes,` femalefirst.co.uk quoted West as saying.
"This designer said to me one time, we were looking at something online, 'This looks like a really bad couture designer that no one knows'. Think about the idea of a really terrible couture designer, which there are a lot of. I didn't have the skill set to do inexpensive clothes.
Thursday, February 19, 2015 17:09 IST