Coca-Cola is all set to unleash a new brand campaign titled "Coca-Cola Thande Ka Tadka" with
Bollywood diva Aishwarya Rai.
The campaign, featuring different ads, will go full steam ahead across all leading TV channels from
March 26.
It has been conceptualised by ad veteran Prasoon Joshi of McCann Erickson, and brought to life by
Abhijit Chaudhuri of Black Magic Productions.
It aims at showcasing purposeful action and a self-empowered point of view in today's youth.
"The campaign ad features Aishwarya in a totally new avatar. She uses emotions like wit and humour
and encourages us all to take control of one's life without being intimidated," says Vikas Gupta, a vice
president of Coca-Cola India.
Aishwarya's Thande Ka Tadka
Wednesday, March 22, 2006 14:42 IST
