Meet humorous Aishwarya Rai

Meet humorous Aishwarya Rai
Friday, March 24, 2006 14:42 IST
By Santa Banta News Network
Here's Aishwarya Rai you have never seen. Clad in simple punjabi suit, this 32 year old fires back at a youngster who whistles at her and in turn gives lesson or two to the local yuppie as well. Did we mention to forget, Ash looks simply gorgeous in her new coke ad too.

Aishwarya Rai has endorsed several products in the past like Longines watches, De Beers jewellery, L'Oreal beauty products and Nakshatra diamonds and now can be seen promoting Coca Cola. Reportedly, the ad is being televised in all leading TV channels.

The credit of conceiving the ad goes to ad veteran Prasoon Joshi of McCann Erickson who visualized it as showcasing purposeful action and a self-empowered point of view in today's youth. This ad is brought to life by Abhijit Chaudhuri of Black Magic Productions.

The campaign ad features Aishwarya in a totally unglamourous role but she sweeps the audience off their feet with her attitude, wit, and humour. Vikas Gupta, vice-president marketing, Coca-Cola India, told a leading newspaper, "It's this attitude — the new found confidence of the Indian youth that the Coca-Cola brand campaign encapsulates."

A satisfied Prasoon Joshi is reported to have expressed elation for having used Aishwarya in this role. "I've taken the glamour quotient out of her persona, and utilised her acting abilities to communicate," he told in an interview.

Aishwarya manages to look pretty, even in simple attire and proves to the world that her beauty is unparalleled.
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT