"It has grossed more than Rs.20 million all over India in just three days - Friday, Saturday and Sunday. Out of that, PVR cinemas have garnered Rs.5 million, which is 25 percent of the total, all India share," Saurabh Varma, marketing head of PVR Ltd, told.
"More than 200,000 people have seen the film in the first three days itself. It has done far better than the other Indian English films including 'Bride & Prejudice' (English version), 'Monsoon Wedding' (English), 'Mr & Mrs Iyer', 'White Noise', and '15 Park Avenue'," he added.
The 90-minute film, which was released with 86 prints in India in 98 cinema halls, has earned rave reviews.
It revolves around Dinshaw Sethna (played by Naseeruddin Shah), a retired and penniless sculptor addicted to drugs, living in a dilapidated house in Panchgani with his wife Katy (Dimple Kapadia).
Cyrus (Saif Ali Khan), a stranger, comes to the Sethna house to assist Dinshaw at his pottery school. His entry unveils many dark secrets about the family.
The film's early success at the box office marks a great beginning for Adajania.