The Bollywood-style confessional video of the dying actress Shikha Joshi, who played a small role in the award-winning film BA Pass, has come under police investigation.

Though the Mumbai Police are suspecting it to be a case of suicide, Shikha's brother Vishesh Joshi, has apparently questioned the reason for her room-mate Madhu Harti to first record the so-called confession before taking her to the hospital.

"She (Madhu) should've taken her to a hospital instead of recording this video. She is also to blame for my sister's death," Vishesh is reported to have told the police. Joshi's brother is also reported to have alleged, that his sister was murdered. The police have told the media, they are not ruling out the possibility.

The said video landed with television channel TV9 Marathi who interviewed the room-mate after Shikha's demise, and aired the video as an 'exclusive'. The introduction below the video on TV9 Marathi's official YouTube channel reads, "Watch Model Shikha Joshi's EXCLUSIVE VIDEO Before Death... A 40-year-old Model cum actor Shikha Joshi was found dead with suspicious marks on her neck in the bathroom of her apartment in Mumbai residence.." (sic)

Bollywood PR guru Dale Bhagwagar considers this "a dangerous trend". He believes that the business of sensationalism should be kept away from matters of life and death. "Citizens should stop acting as cops, judges and journalists, and leave those jobs to them," says the publicist.

"Recording accurate statements is a cop's duty, finding out details for a story is a trained journalist's job, and pronouncing judgments is the court's prerogative. The public should stop doing all this on their own through mobile phones and social media," says the crisis management PR expert, who was earlier roped in by supermodel Viveka Babajee's family, to clarify incorrect perceptions about the supermodel's demise to the media.

Bollywood has witnessed quite a few mysterious celebrity deaths in the last few years. Some of the names include Divya Bharti, Nafisa Joseph, Kuljeet Randhawa, Viveka Babajee and Jiah Khan.