Vidya Balan to promote World Ethnic Day

Vidya Balan to promote World Ethnic Day
Wednesday, June 03, 2015 13:24 IST
By Santa Banta News Network
Actress Vidya Balan, who often sports saris, has been roped in by online ethnic products marketplace Craftsvilla.com as the face of the World Ethnic Day, which will be celebrated globally by the company on June 19.

"By celebrating World Ethnic Day, we get an opportunity to go back to our roots. I feel strongly about the dying art of handlooms in the country, and also about the plight of artisans who are struggling for livelihood. I am delighted with the opportunity to spread awareness about it," Vidya said in a statement.

World ethnic Day envisages a world held together by its roots - a world that respects heritage, civilisation, anthropology, art and culture.

The company has brought the traditionally disorganised ethnic craft industry on to a structured platform.

"We are thrilled to have Vidya Balan endorse World Ethnic Day. There is tremendous synergy between her vision and ours. Vidya is a living ambassador for everyday ethnic. Her remarkable success and body of work stand testimony to ethnic is cool," said Manoj Gupta, founder of Craftsvilla.com.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT