Bollywood actress Karisma Kapoor, brand ambassador of Eros Jewellery, has launched a new range of gold ornaments for the firm in Dubai.

The new collection was inaugurated here at the Dubai Bridal Show, which is a yearly event that showcases a wide range of apparels, cosmetics and jewellery.

"I am very fond of jewellery and I make sure that it matches my outfits, including my daily-wear," said Karisma at the inaugural function Wednesday.

Abhay Godha, managing director Eros Jewellery, said: "It was our pleasure to be introduced as an emerging brand in the international market. Dubai is rapidly growing and we think our jewellery can lure people here. Also, we want to have a franchise with retailers all over Dubai and Middle East."

The event was organised by Vishal Mehra Productions.