It seems "Rang De Basanti" has rubbed off on Kunal Kapoor and patriotism has become a deciding factor for him in signing roles and endorsing products.

Recently Kunal agreed to endorse the men's clothes brand Indian Terrain because he was impressed with the company's love and devotion for the country.

Kunal said that after hearing about the brand's philosophy he decided to sign on the dotted line in flat five minutes.

He said a company that felt proud of its own country and was competing successfully in the global scenario was the kind of brand and product he would like to be associated with.