We had reported a few days back how a few religious groups had taken objection to the lyrics of the Mata Ka Email song from the upcoming entertainer Guddu Rangeela, starring Arshad Warsi and Amit Sadh, threatening the filmmakers to remove the song from the film or face dire consequences including disruption of shows.

In an innovative marketing twist to this controversy, we have now learnt that the makers have announced a digital contest asking the audiences to pose with their Guddu Rangeela movie ticket to win a chance to visit the Mata Vaishno Devi temple with their family. Well, this certainly seems to be a first. We will wait to see the result of this marketing idea this Friday when the film hits the theatres.