Critically acclaimed actor Irrfan Khan, who wrapped up shooting for his Hollywood venture "Inferno" in Budapest, is busy renewing his endorsement contracts with the brands he promotes.

Confirming the news, his spokesperson said in a statement: "It's overwhelming to be continuing the association year after year. It's a sign of trust.

Known for his dynamic roles in Bollywood, Irrfan has been endorsing brands such as Syska LED, Ceat Tyres, IndiaMART and Envy deodorants, adding character to the products for almnost two years.

Irrfan is a Padma Shri and National Film awardee who has featured in a string of Hollywood films like "A Mighty Heart", "Slumdog Millionaire", "The Amazing Spider-Man" and "Life of Pi".