After Aishwarya Rai's ‘Thande Ka Tadka', it is Aamir Khan's turns to do the needful in the next coke ad. The perfectionist star is playing a Japanese tourist in the new clip who is just too smart to be fooled.

The ad opens with Aamir entering a restaurant. The manager thinks that he can easily con this unsuspecting tourist and gives him a special overpriced menu. But Aamir refuses this and instead asks for ‘Thanda Food'.

The manager is perplexed and only later on understands that his wise tourist is asking for Thanda i.e. Coca-Cola and food.

Coca-Cola with this ad campaign is seeking to send out the message that food should be had along with Coca-Cola and it also re-emphasizes the synonymous relation between Coca-Cola and ‘Thanda'.

The ad has been conceptualised by Prasoon Joshi from McCann Erickson and directed by Pradip Sarkar of Parineeta fame.