France is observing a Bollywood week starting April 26 till May 2, 2006. The evening was inaugurated with the presentation of Veer Zaara in the presence of the cast of the film. This is part of the French government's initiative to promote France as a movie-shooting destination among Indian filmmakers.
Earlier in the month of February Shah Rukh Khan had visited France for shooting of Farhan Akhtar's remake of Don. French Govt has offered Bollywood filmmakers attractions such as tax exemption for all expenses of production, free transportation and accommodation where ever applicable.
Some attendees of the event reported that they were made to wait for the stars for a many hours. The stars left within half an hour of their arrival. Very few of the attendees were allowed to receive the autographs of the stars. Most people complained against the Megastore for bad management of the event.