The first line by the "Devdas" actress under her label is inspired by her online dance academy. Dance With Madhuri - DWM sports apparel line is designed keeping dancers and athletes in mind. It is the brainchild of Madhuri's husband Sriram Nene, read a statement.
The actress is also working on a personal offering - Timeless by Madhuri Dixit for Madz.
"Madz and Timeless were two concepts which seemed to fit who I am. For Madz, we wanted to create a pret line of clothing that epitomised my approach to life: outstanding quality, great values, and good for everyone," Madhuri said.
The brand is about access to designs by Madhuri and art inspired by her experiences and learning on the sets of Bollywood, engineered by her team with each t-shirt narrating a story of the place.
Madhuri's husband, a doctor by profession, notes that the collection is perfect for workout, adding that there is more to come.
"The DWM shirts are engineered to be great for dancing and workouts. We have used a combination of cotton and lycra. The goal is to make you look good and feel good while dancing/working out.
"We are working on variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies. Madz is all about looking good, feeling good and being part of something," Sriram said.
