Out on bail, Salman is in New York for the "Rock Stars" concert. Aamir is in the news for supporting political causes in between releases. And Shah Rukh is hard at work on the remake of one of Amitabh Bachchan's biggest hits ever, "Don".
On screen, too, there's a tough contest ahead as they clash at the box office. The last time they found themselves in a similar situation - with multiple releases - was way back in 1995.
A trade expert agrees that this is going to be a critical year for the Khans.
"This year is crucial since there is strong competition. Nobody can take things lightly.
"The Khan rivalry will give a lot of options to audiences," he said. The winners will be the viewers, he added.