Zee Cinema is set to open the third edition of one of the longest running shows on Amitabh Bachchan titled "Shanivaar Ki Raat Amitabh Ke Saath - Relive The Magic" starting May 6.

Bharat Ranga, the business head of Zee Cinema, said: "'Shanivaar Ki Raat Amitabh Ke Saath' has been the longest running property of Amitabh and its popularity with the Indian audiences only serves to underline the legendary artist's undying appeal.

"The 'Relive The Magic' series will have a totally new look on air with new packaging and a new logo. We will be promoting it in a big way off air as well."

In addition to the movies, the channel has lined up some exciting contests and events as well.

"'Shanivaar Ki Raat Amitabh Ke Saath' has been delivering better than some of the biggest premieres of recent times. It has been watched by a phenomenal 86 percent of the Indian cable television audience in Hindi-speaking markets," said Venugopal Iyengar, deputy vice-president, marketing, Zee Cinema.