With Euphoria's latest album "Mehfuz", mobile entertainment company Handygo.com has introduced a new trend of launching music on cellular phones.

Director Pradeep Sarkar of "Parineeta" fame launched "Mehfuz" on mobiles at the India Habitat Centre last week. The album has been produced under the banner of SA RE GA MA India Limited.

Euphoria's lead singer Palash, who has come out with a new album after three years, is upbeat about his latest collection of songs.

He said: "My style of singing is liked by the audience and I am back with a new album which I am sure will be the next super hit album."

It has 12 new tracks embodying Euphoria's unique style of singing blending Indian folk music elements with modern rock. The lead track, "Mehfuz", has been penned down by Palash and Gulzar appears as a guest lyricist who has written two tracks, "Dil" and "Roshini".