Chirpy actress Sonali Bendre has been selected by Coca -Cola to promote its popular lemon-flavored soft drink Limca.Coke believes Bendre babe will put more fizz in the 30-year-old drink, which has been the leader in the lemon category.
Celebrity endorsement-based marketing has worked wonders for Coke with stars like Aamir Khan and Aishwarya Rai promoting their main brand Coke.
