Celebrity mum Lara Dutta was seen launching a pamper care brand this week.

She, along with Baby Sleep Consultant, Ajita Gopal Seethepalli and model, television presenter and hands-on mummy Mandira Bedi were a part of the launch. Mandira moderated an interesting session highlighting the significance of soft diapers for babies and how Pampers helps mothers at every step, ensuring that nothing comes in the way of their baby's exploration. Ajita, along with Lara and Mandira orchestrated live demonstrations highlighting the superiority of Pampers Premium Care Pants in both softness and dryness. Lara in the company of a live audience took up a diaper test. The live demo gave an opportunity to all those who were present at the event to touch and feel all leading diaper options for babies and cast their vote on which is the softest.

About the experience, Lara said"My happiness grows twofold when I wake up in the morning to my daughter's smiling face.As a mother, I know the importance of a good diaper, especially when it comes to ensuring the best night's sleep and undisturbed playtime for my little one. When a baby has a diaper that not only keeps him dry all night, but also is so soft that the baby doesn't even realize he is wearing one, he may be less likely to be woken up by the need for a diaper change. As a result, he gets the rest he deserves and stays recharged and raring to explore the world."

Sleep Consultant Ajita adds "The skin is not just a baby's biggest sense organ, but also one of the most important parts of the body. If a baby's skin remains wet, it becomes more permeable to irritants, which can lead to infection and disturbed sleep, thereby affecting his overall development. The nappy area is particularly exposed to irritations and needs special care. Therefore, a soft diaper with good absorbency plays a vital role, while the baby explores his surroundings. Pampers Premium Care Pants not only help in maintaining ideal skin condition for baby's sound sleep, but it's extra softness promotes undistracted discoveries, leading to happy and healthy development. All because of the softness and superior dryness of Pampers Premium Care Pants."